Quick answer: For most creators and small teams, Writesonic is the best all-in-one pick, because it tracks your brand across ChatGPT, Perplexity and Gemini and lets you create the content to close the gaps in one platform. Profound leads on enterprise depth, and Otterly.AI is the cheapest way to start monitoring at about $29 per month.
Search is splitting in two. People still type queries into Google, but a fast-growing share now ask ChatGPT, Perplexity, Gemini and Google AI Overviews instead, and those engines answer in a paragraph that names a few brands and moves on. If your brand is not one of the names, you are invisible in the conversation that decides the purchase.
That is the problem GEO tools solve. GEO stands for generative engine optimization, and a GEO tool tells you how often AI engines mention you, what they say, and who they recommend instead. This guide compares the tools worth knowing in 2026, with pricing pulled from each vendor and an honest note on who each one actually fits.
What GEO tools actually do
Traditional rank trackers tell you where you sit on a Google results page. GEO tools do the equivalent for AI answers. A good one runs a set of prompts on a schedule across ChatGPT, Perplexity, Gemini, Copilot, Grok and Google AI Overviews, then reports three things:
- Presence: how often you are mentioned for the prompts that matter, versus your competitors.
- Sentiment and context: whether the AI describes you accurately, positively, or as an also-ran.
- Sources: which pages the AI cited to build its answer, so you know what to strengthen.
The gap between tools is what you do next. Pure monitors stop at the report. A smaller set of platforms also help you create or fix the content that changes the answer. That difference is the whole story of which tool is right for you.
Quick comparison
| Tool | Best for | Starts at | AI visibility tracking from | Engines tracked |
|---|---|---|---|---|
| Writesonic | All-in-one: track and create | $39/mo | $249/mo (Professional) | 10+ incl. ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok |
| Profound | Enterprise depth | ~$82.50/mo (annual) | Included | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews |
| Peec AI | Fast-moving mid-market teams | ~€89/mo | Included | ChatGPT, Perplexity, Gemini, AI Overviews |
| Otterly.AI | Budget monitoring | $29/mo | Included | ChatGPT, Google AI Overviews, Perplexity, Copilot |
Pricing compiled from each vendor’s published plans, verified July 2026. Prices change often, so confirm on the tool’s own pricing page before buying.
Writesonic: best all-in-one for track and create
Writesonic spent years as an AI writing tool. In 2026 it repositioned as an AI visibility platform, and that shift is what makes it interesting here. It tracks your brand across more than ten AI engines, including ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok, and it backs the prompt data with a proprietary dataset of roughly 120 million AI chatbot conversations, so you get a sense of real prompt volume rather than guesses.
Where it separates from the pure monitors is the second half of the loop. The same dashboard that shows you a weak spot also gives you the tools to write, optimize and publish the content that fixes it, plus a sentiment view, an Action Center of suggested fixes, and Cloudflare-based tracking of which AI bots are crawling your site. Most competitors only tell you the problem. Writesonic is built to help you act on it without switching tools.
The honest catch is pricing. Writesonic’s plans start at $39 per month for Lite and $79 for Standard, but the AI visibility and GEO features do not switch on until the Professional plan at $249 per month, which tracks 300 queries a day across one region and language. Credits also do not roll over. So if all you want is a cheap monitor, this is not the value play. If you want one place to both see where AI answers ignore you and produce the content that changes that, the bundle is the reason to pick it.
Best for: creators, bloggers and lean marketing teams who want tracking and content creation in a single subscription rather than stitching two tools together.
Try Writesonic’s AI visibility platform →
Profound: best for enterprise depth
Profound is the category leader by funding and scale, with about $155 million raised, a valuation around $1 billion, and a client list heavy on large brands. It offers the deepest analysis in the space: not just whether you are mentioned, but the context, sentiment and competitive positioning inside the answer, across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
Pricing sits at the top end. The Starter plan runs about $82.50 per month for 50 prompts on annual billing, and the Growth plan about $332.50 per month for 100 prompts. There is a demo rather than a free trial, and the platform takes longer to produce usable data than the lighter tools. That is the trade for depth.
Best for: enterprise and agency teams that need granular, defensible AI-visibility analytics and have the budget to match.
Peec AI: best for fast-moving mid-market teams
Peec AI is the challenger that has grown quickest, reportedly past $4 million in annual recurring revenue inside its first year. It tracks the major engines and leans into automation: it ships an official MCP server on its paid plans, so AI agents in tools like Claude, Cursor or n8n can pull your visibility data directly without an enterprise contract.
Plans start around €89 per month for 25 prompts on the Starter tier and €199 per month for 100 prompts on Pro. That places it between the budget monitors and Profound: more capable and more automatable than the cheapest tools, without the enterprise price tag.
Best for: in-house teams and consultants who want solid tracking plus agent and workflow integrations at a mid-market price.
Otterly.AI: best budget monitor
Otterly.AI is the easiest and cheapest way to start. The Lite plan is about $29 per month and tracks 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot. Setup is quick, with usable data typically inside a couple of days rather than a couple of weeks, and it also runs an official MCP server so agents can read and act on your data.
It will not match Profound for depth, and it does not write content for you the way Writesonic does. But for a small business that mostly needs to answer one question, namely whether AI engines mention it and who they favor instead, it delivers most of the value for a fraction of the cost.
Best for: solo creators and small businesses that want to start monitoring cheaply before committing to a heavier platform.
Other options worth a look
Scrunch AI sits in the mid-market alongside Peec and is worth a demo if those two do not fit. The established SEO suites are moving in too: incumbents have added AI-answer tracking to their platforms, which can make sense if you already pay for one and want AI visibility as an add-on rather than a separate subscription. For most independent creators, though, a focused GEO tool gives clearer data than a bolt-on feature.
How to choose the right GEO tool
Match the tool to your stage, not the hype:
- You only need to know if AI mentions you: start with Otterly.AI at about $29 per month. It answers the core question cheaply.
- You want tracking plus workflow and agent integrations: Peec AI in the mid-market range.
- You are an enterprise or agency and need depth: Profound, and budget for it.
- You want to both see the gaps and create the content to fix them in one place: Writesonic, once you are on the Professional tier where the visibility features live.
One more honest point: a tool tells you where you stand, it does not earn the mentions for you. The brands AI engines cite are the ones with clear, well-structured, frequently referenced content. Whatever tool you pick, the work that moves the needle is still publishing pages worth citing. If you want the groundwork first, our guide to the best AI SEO tools for bloggers and our breakdown of AI writing tools and their free plans are the place to start.
Frequently asked questions
What is a GEO tool?
A GEO (generative engine optimization) tool tracks how AI answer engines like ChatGPT, Perplexity and Google AI Overviews mention and describe your brand, so you can see where you are visible, where you are not, and what to improve.
Is GEO different from SEO?
They overlap but are not the same. SEO optimizes for ranked links on a search results page. GEO optimizes for being named and cited inside an AI-generated answer, where there is often no list of ten links to climb.
What is the cheapest AI visibility tool?
Among the dedicated tools here, Otterly.AI is the cheapest meaningful entry point at about $29 per month. Writesonic’s plans start lower at $39, but its AI visibility features begin on the $249 Professional tier.
Which AI visibility tool is best for creators?
Writesonic, if you want tracking and content creation in one platform. If you only need monitoring on a tight budget, Otterly.AI is the more economical starting point.
How this was compiled: figures are drawn from each vendor’s published pricing and product pages and current third-party reporting, verified in July 2026. AI visibility pricing and features change frequently, so confirm the current terms on each tool’s own site before purchasing. This article contains an affiliate link to Writesonic; if you subscribe through it we may earn a commission at no additional cost to you. The other tools are named editorially with no affiliate relationship.
