Quick answer: These three do not price the same way, so the cheapest one depends entirely on your list. Brevo charges by emails sent and lets you store unlimited contacts, which makes it the cheapest option for a large list you email rarely. GetResponse and Moosend charge by list size and let you send as much as you like, which makes them cheaper for a small list you email often. GetResponse starts at $19/month for 1,000 subscribers, Brevo at $9/month for 5,000 emails, and Moosend prices from your subscriber count with no free plan at all.
Most comparisons of these three line up features in a grid and declare a winner. That is not useful, because all three send email competently and the feature lists have converged. The thing that actually changes your bill by a factor of three is the pricing model, and the three models are genuinely different.
Everything below was compiled from each vendor’s own pricing page in August 2026.
The difference that decides it
Read this part even if you skip the rest.
- Brevo charges for emails sent. Contacts are unlimited. Store 80,000 people and pay nothing extra for them; you pay when you email them.
- GetResponse charges for list size. Messages are unlimited within your bracket. Its entry bracket is 1,000 subscribers, and the price steps up as the list grows.
- Moosend charges for list size too, with unlimited sends on its Pro plan, priced from the number of subscribers you hold.
So the question is not “which is cheapest” but “which way do I want to be metered”. A newsletter going out three times a week to 900 people is punished by Brevo’s model and suits GetResponse. A 40,000-name list that gets four campaigns a year is punished by list-size pricing and suits Brevo. Work out roughly how many emails you send in a month, multiply your list by your monthly send frequency, and the answer usually picks itself.
Side by side
| GetResponse | Brevo | Moosend | |
|---|---|---|---|
| You pay for | List size | Emails sent | List size |
| Entry price | $19/mo at 1,000 subscribers | $9/mo from 5,000 emails/mo | Scales from subscriber count |
| Annual discount | 18% off a 12-month plan; advertised from $13.30/mo | 10% off; $8.08/mo | 15% biannual, 20% annual |
| Free option | Free account, badge on every message | Free forever, 300 emails/day | None. 30-day trial only |
| Sending limit | Unlimited within your bracket | Capped by your plan’s email volume | Unlimited on Pro |
| Best fit | Small list, frequent sends, wants funnels and webinars | Large list, infrequent sends | Small to mid list wanting the lowest-friction automation builder |
The free plans are not comparable, and this is where people get caught
All three advertise something free. The three things are not the same thing.
GetResponse gives you full premium access for the first 14 days. After that the account stays open as a Free account with real limits, and the important one is that a GetResponse badge is added to every message you send. Removing it requires a paid plan. Landing pages are capped at 1,000 unique visitors a month. It is a genuine free tier, but it is a branded one, and any page or article telling you GetResponse has a “free forever plan for 500 contacts” is describing something that is not on their pricing page.
Brevo is the only one of the three with an unlimited-duration free plan that is actually usable long term: 300 emails per day, which is roughly 9,000 a month. Your emails carry a “Sent with Brevo” footer. Removing it means moving up to the Business tier, which is $18/month ($16 annual) at the same 5,000-email level, or buying it as an add-on.
Moosend has no free plan. It gives you 30 days with no credit card required, and then you pay. That is more honest than it sounds, and the trial is long enough to genuinely build and run a campaign before deciding.
GetResponse: the one that is more than email
GetResponse is the broadest product of the three. Alongside email it includes landing pages, conversion funnels, webinars and a website builder. Its plans run Starter, Marketer, Creator and MAX, with an Enterprise tier above.
Entry pricing is $19/month billed monthly for unlimited messages to 1,000 subscribers, dropping 18% on a 12-month commitment, and GetResponse advertises entry pricing from $13.30/month on its longer terms.
Pick it if you want the funnel and webinar side, and you would otherwise be paying separately for a landing page tool. That bundle is where the money is saved, not on the email itself.
Skip it if you only want to send a newsletter. You would be paying for a platform to use one part of it, and Brevo’s free tier alone would cover you.
Our full write-up is in the GetResponse review.
Brevo: the cheapest way to hold a big list
Brevo’s Starter plan is $9/month billed monthly, or $8.08/month with the 10% annual discount, and covers from 5,000 emails a month. Contacts are unlimited on every tier including the free one, which is the single most underrated fact in this comparison. Business is $18/month ($16 annual) and adds send-time optimisation and removal of the Brevo footer. Enterprise starts at $499/month ($449 annual) from 150,000 emails a month.
Brevo also does SMS, transactional email and a CRM, and transactional sending is available on every plan including free, which matters if you run a store or an app and need receipts and password resets from the same place as your marketing.
Pick it if your list is large relative to how often you email it, or you need transactional email, or you want a free tier you will not outgrow in a month.
Skip it if you email a small list daily. Volume pricing turns against you fast at high frequency, and the deliverability on shared infrastructure at the cheap tiers is the usual complaint.
Moosend: the one people find easiest to use
Moosend’s Pro plan includes unlimited email sends, marketing automation, landing pages, subscription forms and an SMTP server, priced from your subscriber count. Discounts are 15% for six months up front and 20% for a year. There is a Moosend+ option for bolting on extras like dedicated IPs and transactional email, and an Enterprise tier above that.
It also sells pay-as-you-go credits, where one credit is one email and credits do not expire: 350,000 credits for $350, 500,000 for $500, 750,000 for $750 and 1,000,000 for $1,000. For an irregular sender that is a reasonable structure, and it is unusual to find it offered this plainly.
We are not quoting a monthly entry price because Moosend calculates it from a subscriber slider rather than publishing a table, and any figure we printed would be tied to a list size that is probably not yours. Check it against your own number.
Pick it if the automation builder is what you care about. Of the three it is the one people describe as the easiest to get a workflow running in.
Skip it if you want to try before paying. Thirty days is generous for a trial but it is still a trial.
What to watch out for with all three
- The advertised price is the smallest bracket. Every headline figure here assumes the lowest tier of list size or send volume. Price your actual numbers before comparing anything.
- Annual billing is where the discount lives, and it is a year of commitment. Use the free tier or trial properly first.
- Branding on the cheap tiers. GetResponse’s Free account badges every message and Brevo’s free and Starter emails carry a footer. If you are emailing clients, budget for the tier that removes it.
- Deliverability is not a feature you can compare on a page. It depends on your list hygiene and your sending reputation more than on the vendor. Send to your real list during the trial and look at what actually lands.
- Migrating later is work. Contacts export cleanly. Automations, templates and forms do not. Choosing on a $10 monthly difference and moving in six months costs more than the difference.
Which one, in one line each
- Large list, occasional campaigns: Brevo. Unlimited contacts is the whole argument.
- Small list, frequent newsletter: GetResponse or Moosend, because unlimited sending inside a list bracket is what you want.
- You also need landing pages, funnels or webinars: GetResponse, and the bundle is the reason.
- You want the simplest automation builder: Moosend.
- You are not ready to pay anything: Brevo’s free plan, and only Brevo’s, is designed to be lived in rather than expired out of.
- You send receipts or password resets too: Brevo, which includes transactional sending on every tier.
One more option worth knowing about, which we have no relationship with and earn nothing from: MailerLite is well regarded in this category and worth a look before you commit, particularly if clean design and a straightforward free tier matter to you. We are not linking to it because we only publish affiliate links for programmes we have actually joined, and we have not joined that one.
Frequently asked questions
Which is cheapest overall?
There is no single answer, which is the honest reply. Brevo is cheapest if your list is big and your sending is light, because contacts are free and you only pay for volume. GetResponse and Moosend are cheaper if your list is small and you email it constantly, because sending is unlimited within your bracket. Multiply your list size by your monthly send frequency and the cheaper model becomes obvious.
Does GetResponse have a free forever plan?
It has a free account with no expiry, but it is not the unrestricted plan that phrase suggests. You get full premium features for 14 days, then the account continues with limits, including a GetResponse badge on every message you send and a 1,000 monthly visitor cap on landing pages.
Is Brevo’s free plan good enough to actually use?
For many small senders, yes. Three hundred emails a day is around 9,000 a month, contacts are unlimited, and transactional sending is included. The trade-off is the Brevo footer on your emails and the daily rather than monthly cap, which makes a single large campaign awkward.
Does Moosend have a free plan?
No. It offers a 30-day trial with no credit card required, and after that every account is paid.
Can I switch between them later?
Yes, and your contact list will move without much trouble. What does not move is everything you built on top: automation workflows, email templates, forms and landing pages all get rebuilt by hand. Factor that in rather than picking on a small monthly difference.
Which has the best deliverability?
Not a question anyone can answer from the outside honestly, and treat pages that rank them as if they can with suspicion. Deliverability is driven mostly by your own list quality, your sending consistency and your domain authentication. All three support SPF, DKIM and DMARC setup, and doing that properly will affect your inbox rate more than the choice between them.
Affiliate disclosure: we earn a commission if you subscribe to GetResponse, Brevo or Moosend through the links on this page. Because we earn from all three, we have no reason to steer you to one over another, and the recommendations above are organised by which pricing model fits which sender. We earn nothing from MailerLite. Prices were compiled from each vendor’s own pricing page in August 2026 and change without notice; check current pricing before you buy.
